Effective Date: Jul 2, 2025

These Terms and Conditions (“Terms”) govern the use of our digital marketing services, including lead generation for various use cases such as market research, data enrichment, sales, website registrations, offers, and app promotions. Please read these Terms carefully before engaging with our services.

1. Services Overview

FX Pigeon specializes in lead generation through multiple channels, sourcing warm and real-time leads to support your business objectives. Our offerings include:

• Warm Leads: Previously generated (opt-in) leads sourced from third-party vendors via various marketing channels.
• Real-Time Leads: Freshly generated leads from live ad campaigns, tailored specifically for your business offers.

2. Lead Types, Sources, and Delivery

Warm Leads:
FX Pigeon acts as a third-party intermediary sourcing leads from third-party vendors, including marketers, digital marketing networks, affiliates, data brokers, and lead generation vendors. These leads originate from direct ad campaigns across multiple channels such as push notifications, email, social media, banners, and more.

Lead Delivery for Warm Leads:
Warm leads are delivered throughout our supported and verified communication channels, such as email and other platforms, ensuring you receive the leads in a timely manner.

Real-Time Leads:
Generated directly through ad campaigns managed by our specialized partners on platforms like Google and Meta. These leads are produced in real-time, exclusively for your business offers.

Lead Delivery for Real-Time Leads:
Depending on the campaign type, real-time leads are delivered directly to your business systems via API integration, allowing seamless and immediate access to the leads.

3. Lead Exclusivity

• Warm Leads:
  These leads are non-exclusive; previous sources or brokers may still offer them to other businesses. FX Pigeon acknowledges that these leads are not unique to your campaign.
• Real-Time Leads:
  These are exclusive to your campaign during the active period. They are generated specifically for your offers and are not shared with other clients, providing you with a competitive advantage.

4. Confidentiality and Data Privacy

FX Pigeon commits to handling all lead data in compliance with applicable privacy laws and regulations. You agree to process and use the leads ethically and in accordance with your jurisdiction’s legal requirements. FX Pigeon is not responsible for any misuse of lead data or violations of privacy laws by your business or third parties.

5. Campaign Requirements and Compliance

For App Promotions:
Your app must be hosted on verified platforms such as the Apple Store or Google Play Store. Ensure your app complies with all relevant platform policies.

For Other Campaigns (e.g., Appointments, Offers):
Your offers must be compatible with the policies of platforms like Meta and Google. It is your responsibility to ensure that your campaigns meet all legal and regulatory requirements applicable to your jurisdiction to prevent suspension or legal issues. Additionally, your offers should be genuine and truthful; false or misleading offers are strictly prohibited and may result in campaign suspension or legal action.

6. Disclaimer

FX Pigeon provides lead generation services based on third-party sources and third-party ad campaigns. FX Pigeon does not guarantee the quality, conversion rate, or exclusivity of warm leads. Real-time leads are generated in real-time but are subject to the accuracy of the ad campaigns and platform policies. FX Pigeon makes no guarantees regarding results or return on investment (ROI).

7. Limitation of Liability

• FX Pigeon and our partners are not responsible for any outcomes resulting from your use of the leads provided.
• FX Pigeon and our partners do not control how your business utilizes the leads or the results of your campaigns; therefore, FX Pigeon shall not be liable for any losses, damages, or legal issues arising from your use of the leads.
• FX Pigeon makes no guarantees regarding the quality, accuracy, or exclusivity of the leads, especially for warm leads sourced from third-party vendors.
• FX Pigeon and our partners are not responsible for any damages, claims, or disputes that may arise between your business and third parties, including recipients of the leads.
• Your business agrees to indemnify and hold FX Pigeon and our partners harmless from any claims, damages, or liabilities resulting from your use of our services or leads.

8. Payment and Fees

Our sole media buying model is Cost Per Lead (CPL). All payments are required as pre-payments before lead delivery or campaign activation. FX Pigeon’s business model relies on pre-paid CPL; therefore, your business must make the necessary payments before services commence. Failure to complete payment may result in suspension or termination of services until balances are settled.

9. Termination

Either party may terminate these Terms with written notice. Upon termination, your business shall cease using the leads and any related materials provided by FX Pigeon. Termination does not absolve your business of obligations incurred prior to termination.

10. Changes to Terms

FX Pigeon reserves the right to modify these Terms at any time. Changes will be communicated via email or through our platform. Continued use of our services after modifications signifies your acceptance of the updated Terms.

By using FX Pigeon’s services, your business agrees to these Terms and Conditions.